Human, Technical, and Sustainable Values
At REEL, human and industrial values are inseparable. Since its origins, the group has placed technical excellence at the service of people, quality work, and a collective long-term commitment. These beliefs are shared across our teams, in our relationships with our partners, and in every project we undertake.
"Keep it simple, do it well, and make it reliable – that's what has always made the difference."
Charles Frantz | Founder of REEL
Our Daily Pillars
On the occasion of Groupe REEL’s 80th anniversary, we reaffirm the values that unite us.
The aim is simple: values that are known, embodied, and meaningful for each and every one of us. Three values encompass those that have always guided us and have shaped our identity for the past 80 years: Teamwork, Commitment and Legacy. They express what brings us together, what drives us, and what we want to build and pass on for the future.
At REEL, our story has been built on “us”.
“We” move forward together, “we” share our expertise, “we” support each other in difficult situations… this is what has enabled us, and will continue to enable us, to succeed and grow as a group.
We trust in the strength of the team, in solidarity and mutual support to meet our challenges, create more value for our customers, and ensure the company’s long-term future.
Commitment is our promise; it is our everyday reality.
It means a commitment to comply with vital safety rules, to respect each and every one of the Group’s employees, a commitment to high standards in quality, cost control and deadlines, a commitment to always deliver added value to our clients in all circumstances, and to continue building with them long-lasting relationships based on mutual trust.
Legacy is to keep our heritage alive: our history, our values, our unique expertise and our family business culture.
It means sharing our skills, our experiences, our know-how and our best practices to develop talent, strengthen our excellence, and nurture our pride on a daily basis.
By legacy, we are collectively preparing the future and leaving our teams with a company that is stronger, more efficient, and always true to what defines our identity.
Ethics, a Shared Commitment
REEL’s values are also reflected in its ethical charter, which sets out the principles and behaviours expected in our relationships with colleagues, partners and clients.
Health and Safety First
Permanent prioritisation of health and safety at work is a tangible commitment, championed by our teams and managed at all levels of the company. It’s a prerequisite for any intervention, whether on-site or in the workshop.
REEL video created for World Safety Day 2025
The REEL Spirit
Shared across all entities of the group, the REEL spirit is rooted in a passion for technical expertise, pride in quality work, the desire for continuous improvement, and strong human connections.
It is built day by day in an atmosphere of trust, cooperation, and ongoing intercultural exchanges. This spirit forms the foundation of our team’s reputation, more than any spoken words.
“The REEL spirit is what makes people want to stay, to share their knowledge, and to build the future together.”
Expertise, Organisation, and On‑the‑Ground Presence
Discover how our values are reflected in our organisation, our actions, and our locations.
A structured organisation to support complex industrial projects.
Tailor-made solutions for the most demanding environments.
An international presence close to our clients.