A new organization
To enhance customer service, REEL Group has decided to operate as a business unit by application markets. This organizational logic is coupled with a strong presence in North America since 2015, following the acquisition of REEL ALESA and the creation of REEL USA. REEL ALESA is a material handling solution provider primarily in the aluminum industry. REEL USA provides material handling services and solutions tailored to the aeronautics, nuclear and hydropower industries.
A new name, a new logo
To ensure consistent brand identity and create a clearer link with REEL Group, COH Inc. has become REEL COH Inc. COH’s historic logo remains similar to the current logo. It has been combined with the REEL logo used throughout the world in order to create the new REEL COH logo.
REEL is proud to have contributed again to the activities of Flamanville 3 by providing particularly robust clamps.
REEL Aluminium team will be at the International Aluminium conference at Stands 8 and 9 in Vedanta Meadows Auditorium.